Maurten Additions

Maurten Addition is a solution designed to combat flavour fatigue during training or racing. Refresh your palate by adding 1 serving to 500 ml of Drink Mix 320 or 160. Available in Apple, Cola, Menthol, or Orange flavours. Compatible with products using Maurten Hydrogel technology.

Add taste to the Mix

Maurten Addition is a flavour enhancer. It was developed to give athletes the option to add a different taste to Drink Mix 320 or 160. Repeated consumption of carbohydrate-rich drinks — even those with a neutral taste — can lead to flavour fatigue. Symptoms may include: a lack of motivation to follow a planned nutrition strategy, feelings of nausea, and a dulled sense of taste. For athletes experiencing flavour fatigue, this can result in reduced intake and an energy deficit. With Maurten Addition, athletes can tailor their nutrition to their taste preferences without compromising the effectiveness of the Hydrogel technology.

Taste is personal

Every nutrition strategy should be unique to the athlete using it. Taste is no exception. How and when athletes use flavour is highly individual. With Additions, athletes can adjust the taste of their Drink Mix as they see fit — resetting their palate when needed. This is calculated, performance-driven nutrition.

Flavour fatigue explained

Overexposure to and repeated consumption of the same taste or texture can reduce appetite, making it difficult to maintain a consistent nutrition strategy. In short, nutrition becomes less appealing. This can undermine an athlete’s commitment to their plan and ultimately lead to an energy deficit. Additions help athletes prioritise their nutrition by reducing the negative effects of flavour fatigue.